Tidal’s latest ’4:44′ ads have birthed hilarious theories about Jay-Z and Beyoncé

June 7, 2017 Posted By: Leave a comment
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Before the ads went up around New York City and online, 4:44 was just a time. 

Now, thanks to mysterious promo from Tidal that has popped up around the city, it means a whole heap of things—perhaps even a new Jay-Z album....

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