In macOS High Sierra, third parties will have a more difficult time sharing any tracking information via Safari. It’s all part of Apple’s approach to privacy, and it's not just lip service. While such policies certainly helps the company from a marketing standpoint, they're also routinely turned into product features.
The new feature seems to have the potential to make it harder for unrelated sites to follow you around the internet. But some experts believe that, while a noble technology to deploy, the action has already shifted to a different front that Apple can’t help with directly.
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