The Rules of #DigitalTransformation for Start-Ups | @ThingsExpo #BigData #AI #DX #IoT #SmartCities

I have had the opportunity to work for and around a good many start-ups during the course of my career. Often the start-up founders would simply define a problem, develop a solution and launch a company. The marketing department would then do their very best to identify the individuals in each target company that experienced the problem and had a budget to fix it. This was always a challenging task, that has become even harder today.

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