I don’t get it: Selling the Apple Watch

The Apple Watch sure is an enigma, particularly if you close your eyes, put your hands over your ears and sing “Escape (The Pina Colada Song).”

Which is, incidentally, what the Macalope would like to do, escape the Pina Colada song. Alas, no one escapes the Pina Colada song. Like death, it comes for us all eventually.

Writing for the very nice people and conventional wisdom generation machines and serial misunderstanders at Business Insider, Kif Leswing doesn’t get it.

“Apple can patch bugs, but its biggest Apple Watch problem can’t be fixed.” (Tip o’ the antlers to Philip Speicher.)

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