Apple calls the Apple Watch “the ultimate device for a healthy life.” It plays up the way corporations weave it into their fitness programs, and it trumpets how the watch’s numerous third-party apps “help monitor nutrition and fitness.” Gosh, it sounds so perfect.
But is it really so helpful as all that? As an overweight guy who’s rapidly hurtling toward middle age, I’m a little skeptical about its usefulness. Much of the marketing for the Apple Watch showcases folks who are already fit. If they're not fit, they're usually at least thin. The message that comes across is that the Apple Watch helps them stay in shape; whenever activities and practices led to their current appearance were already in place.
