This one weird pricing trick: Why an iPhone might cost less

Get ready to learn a shocking new fact about pricing! You will truly be astounded.

Writing for the Forbes contributor network and burlap underwear outlet, Gordon Kelly says the “New iPhone Leak Exposes Apple's Nasty Surprise.” (Tip o’ the antlers to Alberto.)

If you’re not familiar with Kelly’s work, don’t get incensed at the use of “Nasty Surprise.” For him it’s a tic, like the Comic Book Guy calling everything “Worst ever!” or Voldemort using “Avada Kedavra” all the time.

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