No one can really say what “cool” means but we know Apple isn’t cool anymore because we can string some anecdotes and discredited narratives together and, boom, not cool.
Writing for The Street, Annie Gaus wonders “Has Apple Lost its Cool Factor? It Might Not Matter.” (Tip o’ the antlers to David.)
Writer: “I want to write 600-plus words on something that might not matter.”
Editor: “Eh, I dunno, that sounds like…”
Writer: “It’s about a possible Apple problem.”
