Gone are the days when traditional text was all you needed to market a product. With the rise of social media content, more companies are turning to video because it’s visually stimulating and can communicate a product with minimal effort needed from the viewer. Let’s face it: It’s easy to digest a video while scrolling down your Instagram feed or Facebook timeline. Reading a full-length article? Not so much.
Companies are investing millions into high-quality video campaigns to showcase their services. This means that your company will likely need a solid video to compete. Unfortunately, whether you hire in-house videographers and editors, or outsource your video campaign to an ad agency, the results can be incredibly expensive.
