By now, everyone’s had a chance to check out the new iPhones and Apple Watches, study the differences, read reactions, and figure out which one they’re going to buy. And Apple has no doubt already sold millions of millions of them since pre-orders went live early Friday morning.
If you bought one, you might have noticed something: you’re paying more. In some cases a lot more. Apple’s newest iPhone and Apple Watch lineup are its most expensive ever—as Tim Cook would say, “by far”—and based on the latest pre-order shipping estimates, customers so far seem more than happy to pay them. In fact, if you order a 512GB iPhone Xs Max right now, you probably won’t get it until October. The same goes for the new Apple Watch, even the sky-high Hermes models.
