Shortly after the release of the iPhone XS, users began to notice that photos taken with the front-facing camera have a somewhat softer appearance than those taken with previous iPhones. It’s almost as if Apple is intentionally applying a “beauty filter,” a popular optional feature in a lot of camera apps.
And because we all apparently can’t think of anything more clever than to put -gate after every screwup, bug, mistake, malfeasance, or conspiracy, it became known in the community as “beautygate.”