Apple’s revenue drop is about China and more

All anybody is likely to be talking about for the next week or so is Apple’s admission that it’s going to miss its guidance for the first quarter of 2019. We won’t get any more information until the company’s next quarterly financial results, due out on January 29, and the winter is genuinely a dreary time for any other significant Apple news.

So, yeah, let’s jump right in. The water’s fine.

The China Syndrome

Apple’s been betting big on China for the last several years, a fact borne out both by Tim Cook’s repeated visits to the region and his fairly consistent declarations of the fact on those quarterly conference calls. The reason for that is pretty simple: the biggest opportunity for Apple’s growth is in the world’s second-largest economy, where there’s a rapidly increasing middle class that is looking to spend money on consumer goods.

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