Apple and Samsung are friends again. In an announcement ahead of this week’s CES, the two former rivals have announced that an iTunes Movies and TV Shows app will launch on Samsung Smart TVs. Samsung says the app will launch on 2019 Smart TVs in the spring and it will also be available via a firmware update to 2018 sets.
This is a hell-freezes-over level of news. Apple has been notoriously guarded with access to iTunes movies and TV shows, even limiting authorizations to five computers and 10 total devices. It’s never allowed third-party home entertainment devices to stream movies or shows directly through iTunes before. With this partnership, however, Apple is allowing iTunes purchases and rentals to be made and viewed on a Samsung product with virtually no restrictions.
