Monday’s Apple event won’t be the first that’s been dubbed “Showtime.” The landscape was very different for the first Showtime event back then. There was no iPhone, iPad, Apple TV, or Apple Watch. Streaming was a thing that relied heavily on buffering. Netflix was shipping out DVDs in red envelopes.
That event was over 12 years ago. It brought a slew of new products, including an updated iPod, a brand new iPod nano, an even smaller iPod shuffle, and a sneak peek at “iTV,” which would eventually become Apple TV. But the star of that show was the addition of movies to the iTunes Store. Previously limited to music, the store’s new section had a grand total of 75 movies from Disney, Pixar, Touchstone, and Miramax in “near-DVD” 640x480 quality.
