Mark Thiele’s DevOps Talk | @ExpoDX @MThiele10 @AndiMann #DevOps #DigitalTransformation

The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examining how the Internet and the cloud has allowed for the democratization of IT, resulting in an increased demand for the cloud and the drive to develop new ways to utilize it.

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