During Apple’s two-and-a-half hour WWDC keynote, we were treated to lots of great moments. Craig Federighi’s quip about how bloated iTunes has become. The introduction of iPadOS. And of course, the new Mac Pro.
But the theme of the show was a familiar one: privacy. For the past several years, Apple has hammered home its belief in our devices and data staying in our hands, but at WWDC, Apple put its privacy where its mouth is. Rather than rehashing themes or trotting out the usual rhetoric, Apple gave privacy a central role in every new product it announced, drawing attention to both how our devices protect our data and what could be a target.
