Apple’s phones are among the most expensive phones you can buy, especially for something that is ostensibly supposed to be a “mainstream” product. Apple, it could be argued, doesn’t even attempt to make a mid-range iPhone.
Apple makes the best phones it can, prices them such that the company makes a healthy profit, and if that’s too expensive, you can just buy last year’s model...or the one before that.
There’s a constant simmering furor from those who lament the passing of the iPhone SE. A large contingent of prospective iPhone buyers would be happy for a new SE, that follows the same formula: cram last-year’s hardware into some old design, preferably as small as possible, and sell it at a discounted price. Some may argue that the iPhone XR (and whatever this year’s replacement will be) makes the SE obsolete, but at a starting price of $749 and with a screen size over six inches, I think there’s plenty of room in the lineup for a new iPhone that sits well beneath it.
