Influential Textured Hair Category Continues to Revolutionize the Retail Beauty Marketplace

The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purchase products specifically for textured hair versus general market products. The looser the texture, the less important it is that a product be designed for texture. Only 45 percent of those with wavy hair look for products geared toward textured-hair.

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