As we approach the big September 10 reveal of the iPhone 11, the rumor mill shows no signs of slowing down. The latest rumblings indicate that Apple will have a “One more thing” surprise in store for us, and could be on the verge of releasing an updated Apple TV. These may or may not be related.
Twitter tipster CoinX has accurately leaked several Apple products, or details of them, over the last couple years. The account doesn’t tweet often, but it updated on September 4 to quote Steve Jobs’ famous “One more thing...” line.
Over the years, several (but not all) Apple events have ended with a new product or service that was introduced by Steve Jobs, later Tim Cook, saying that "there’s one more thing...” Some such announcements have been minor (the iPod Nano, iTunes Match) but most, especially recently, have been major product announcements. The only “One more thing...” announcements in the last five years were the Apple Watch, Apple Music, and the iPhone X.