Siri is more open than ever, but it still has room to grow

Ever since Siri’s introduction on the iPhone 4s, third-party developers have clamored to integrate their apps more closely with the virtual assistant. And while Apple has relaxed its strictures over the years, Siri has largely—with a few handpicked exceptions—remained wedded to the company’s own software.

But with every major software update, Apple loosens the reins just a tad, and this year is no exception. Not only does iOS 13 once again broaden the categories of apps that work with Siri, but Apple’s also making some of those third-party apps easier to use. And, moreover, these changes to Siri apply in software categories in which Apple itself competes. This bodes well not just for users, who will get the ability to control those types of apps with voice, but also for the future of Siri as a platform.

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