Bird hopes ‘helmet selfies’ will make scooter riders safer

Selfies aren't something you'd normally associate with safety, but scooter-sharing company Bird aims to change that. 

On Tuesday, the company introduced the "helmet selfie," and, no, it's not a helmet with a camera attached. Since Bird knows its riders can be reckless with their safety, it's dangling a bit of a lure in the...

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