Now that Apple has video and music streaming, games, all-you-can-read news, and online storage services, the only logical next step is bundling. And a new report from Bloomberg suggests Apple will be doing just that in 2020.
According to the “people familiar with the matter,” Apple is already taking steps toward that end. In the latest deals with News+ partners, Apple is reportedly building in a clause that lets it “bundle the News+ subscription service with other paid digital offerings,” thus lowering the percentage publishers get paid per view.
