As 2019 comes to a close, Apple is stronger than it’s ever been. Its market cap is well over a trillion dollars, services are in full swing, and all indications are that the holiday quarter will both set a new record and recover from last year’s stumble.
But the road to success wasn’t nearly as clear in the closing weeks of the 2000s. Yes, there were clear signs of the iPhone’s impending dominance, but the Apple we know today was quite different 10 years ago. Here are the top 10 moments that defined Apple’s decade.
The iPad is unveiled
January 27, 2010
Apple entered several new categories over the past 10 years but none were more landscape-shaping as the iPad. An instant hit, the iPad took the iPhone’s 3.5-inch screen and super-sized it to 9.7 inches to make reading, watching movies, and surfing the web easier on the eyes. The iPad has spawned dozens of imitators, but no one has been able to nail it like the original iPad did.
