As the rest of the world is tightening purse strings, Apple is continuing to spend. After a month of speculation, Apple confirmed that it has purchased NextVR, a startup focused on broadcasting major events in virtual reality.
The Apple spokesperson who confirmed the acquisition to Bloomberg provided little more detail beyond the company’s standard comment: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
The NextVR website has been completely stripped of all content and simply states, “NextVR is Heading in a New Direction. Thank you to our partners and fans around the world for the role you played in building this awesome platform for sports, music and entertainment experiences in Virtual Reality.”
