Why Instagram keeps serving me an ad for what looks like a pile of fossilized poo

Why Instagram keeps serving me an ad for what looks like a pile of fossilized poo

Of the dozens of Instagram ads I viewed in the past few weeks, one made me do a double take every time.

Mostly, because it contains what looks like a pile of poo.

Like, fossilized poo. A bit crumbly. Or...

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