Xiaomi tries to make fun of Apple’s ill-fated Crush ad. The result isn’t great.

XIaomi Crush

When you come for the king, you best not miss.

That, at least, is what comes to my mind after watching Xiaomi's new ad for the company's upcoming Xiaomi 14 Civi smartphone.

The short ad, tagged #CinematicVision (Civi for short), is an obvious riff on Apple's tone-deaf 'Crush' ad. In the...

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