Why Jim Gaffigan Is Banking on Social to Sell His $5 Comedy Special

Even if you don’t know Jim Gaffigan by name, you’d probably recognize him. The standup comic and writer has had a number of successful Comedy Central specials, and played character roles in TV series like Royal Pains, Bored to Death and My Boys. His observational humor has garnered him a loyal fan base, but he’s only...

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