In a bid to capture the eyeballs of the U.S. college-age market, Coca-Cola has partnered with Ryan Seacrest Productions, a group of engineering students and two YouTube celebrities to develop and seed an online video.
In the three-minute video (above), YouTube personalities Justine Ezarik (iJustine) and Josh Chomik (TheComputerNerd01) narrate as 12 engineering students from Harvey Mudd...