Dateline City:
EL SEGUNDO, Calif.
Movie Consumption Grows on Basic Cable, Logging More Hours and Airtime Share
El Segundo, CA (April 25, 2014)—The quantity of movie content on U.S. basic cable hit a three-year high in 2013, accounting for nearly 15 percent of all airtime in 2013, up from 14 percent in 2011, according to a new report from IHS Technology (NYSE: IHS).
However, fewer unique movies were broadcast in 2013 compared to the previous three years, indicating that films were being rerun more than ever before.
Language:
English
