Apple confirms Beats deal. Why now? Why $3 billion?

May 28, 2014 Posted By: Leave a comment
"I've always known in my heart that Beats belonged with Apple," says Jimmy Iovine.

FORTUNE -- After three weeks of speculation, bloviation and a YouTube victory dance, Apple (AAPL) on Wednesday confirmed in a celebrity-packed press release what seemed to the world to already be a done deal: Its acquisition of Beats Electronics, the purveyor of bass-heavy headsets and mood-driven...

Subscribe to Applenews247.Com Newsletter

Leave a Reply

Your email address will not be published. Required fields are marked *

*

CAPTCHA Image

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>