@ThingsExpo Story: #IoT Will Keep Demand for Bluetooth ICs

The share of standalone Bluetooth ICs will be about 40% by the end of 2014, down from 42% in 2013, and by the end of 2019 that share will remain at 40%. The steady market share of standalone Bluetooth IC market share is being maintained by both traditional device categories which consist of handsets, tablets, and PCs, and new growth categories including wearables, sports and fitness equipment, and smart home nodes. “End user products such as smartphones and PCs have been shifting away from standalone solutions for some time now, and smartphones have shifted to integrated platforms with Bluetooth as well,” said research director, Philip Solis. “On the other hand, there is a growing long tail of devices around the Internet of Things (IoT) that will gravitate towards standalone Bluetooth in many cases. The end result is that standalone Bluetooth ICs will remain steady in share and grow with the overall market.”

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