Big Data Analysis Aids Advertising By @Dana_Gardner | @BigDataExpo [#BigData]

New York-based adMarketplace, a search syndication advertising network, uses big data to improve its search advertising capabilities. The next BriefingsDirect big data innovation success story uncovers how New York-based adMarketplace, a search syndication advertising network, uses big data to improve its search advertising capabilities. In part two of our series on adMarketplace, we'll explore how they instantly capture and analyze massive data to allow for efficient real-time bidding for traffic sources for online advertising. And we'll hear how the data-analysis infrastructure also delivers rapid cost-per-click insights to advertisers.

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