TV advertising budgets cannibalized by digital
LONDON--(BUSINESS WIRE)--Global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 billion in 2015, according to findings released today from IHS Inc. (NYSE: IHS), the leading global source of critical information and insight, and award-winning video analytics company Vidiro.
“Online video advertising is exploding,” said Eleni Marouli, senior analyst, IHS Technology. “Video has become a fixture in media plans as advertisers are familiar and happy with its format.”
IHS Inc.
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