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Online ad spend per capita higher than Germany, France and Russia; Online expected to overtake TV ad spend in Europe
LONDON, UK (13 July 2015) – IHS Inc. (NYSE: IHS), the leading global source of critical information and insight, today announced additional findings from its joint report AdEx Benchmark 2014: European Online Advertising Expenditure, with the IAB.
“When we look at the European advertising sector as a whole, the UK is the trend setter” said Eleni Marouli, senior advertising analyst at IHS Technology. “What is successful there trickles down to the rest of Europe.”
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