‘C’ What Your IAM System Lacks in a Customer-Centric World | @CloudExpo #Cloud

The age of mobile applications, pervasive use of social media and growing demand for accurate consumer data are converging to drive significant changes in how organizations connect with and market to their respective customer bases — as well as the technologies they use to do so. It’s becoming increasingly clear that legacy technologies that weren’t purpose-built for consumer-facing use cases will no longer suffice. Take, for instance, identity and access management (IAM) systems. Historically used to manage a business’s internal employee records, many brands leverage modified IAM systems to manage their customer identity records as well. These brands are finding, however, that there are significant differences between managing corporate data resources and managing exabytes of consumer-generated data, and these differences simply can’t be addressed effectively with IAM systems.

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