IoT and Proximity Intelligence | @ThingsExpo #IoT #M2M #InternetOfThings

Beacon technology offers a new way for companies to deliver value to their customers by enabling micro-location based interaction at every physical touch point. This knowledge opens up a new playground for creating personalized services and inventing new experiences between a company and its customers, but how exactly can organizations monetize this? For the past two years we have heard about mobile notifications and messaging, but this has not taken off and could be considered spamming.

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