Content Personalization Will Be Big in 2016 | @CloudExpo #Cloud #BigData

Understanding the core objective is alone not enough to find greater success with content marketing. The reason very few marketers find their content marketing strategies effective is because of the lack of personalization. Content marketing is everywhere and it is not going away anytime soon. A survey conducted by IDC found that CMOs at some of the biggest technological companies in the world regarded building content marketing competency as the second most important initiative in their organizations just behind ROI. Yet, as another study from the CMO council shows, less than 2 percent of marketers believe their content marketing strategy is highly effective.

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