Mobile App Tactics and Digital Marketing | @ThingsExpo #IoT #M2M #API #ML

Mobile apps and data collection go hand in glove. Mobile devices are powerful sensor platforms that are never more than 2 meters away from their owners 24 hours a day. These sensor platforms and the data collected from them are golden to mobile commerce vendors and digital marketers, and for that reason every business wants a mobile app. The challenge, however, is not every product or brand justifies an app.

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