Threads of Digital Architecture | @CloudExpo #IoT #M2M #DigitalTransformation

The notion of customer journeys, of course, are central to the digital marketer’s playbook. Clearly, enterprises should focus their digital efforts on such journeys, as they represent customer interactions over time. But making customer journeys the centerpiece of the enterprise architecture, however, leaves more questions than answers. The challenge arises when EAs consider the context of the customer journey in the overall architecture as well as the architectural elements that make up each customer journey. After all, dividing up the world into familiar layers like process, data, and technology is relatively straightforward. There are overlaps and ambiguities at the edges to be sure, but everyone approaches such layers with a relatively common understanding of the overall scope of each layer and what belongs within each one.

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