Aerie refused to photoshop its ads for two years and sales spiked

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Here's an important lesson in advertising: Use less photoshop. 

Or, if you're a lingerie brand like American Eagle's Aerie, forego airbrushing altogether. 

That's exactly what happened when Aerie decided to stop photoshopping completely two years ago, instead, using unretouched images of diverse women of all...

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