Cross-Channel Marketing | @CloudExpo @Adobe #IoT #DigitalMarketing

In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social media, mobile marketing and email marketing, as well as marketing and CRM technologies, including marketing automation, predictive analytics and marketing resource management. At Adobe, he is a Senior Product Marketing Manager for Adobe Campaign, focused on marketing and product strategy for cross-channel campaign management.

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