Dateline City:
LONDON
LONDON (20 July 2016) – The Chinese online video market, including revenue from advertising and content purchases, is forecast to more than quadruple from 22 billion Chinese yuan ($3.5 billion) in 2015 to 96.2 billion yuan ($17.6 billion) in 2020. With the rapid adoption of smartphones and growing penetration of broadband internet, Chinese consumers are gradually switching from TV to online for video content. This transition will lead to growth in a host of online-video services, according to IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions.
Language:
English
