Apple’s war on buttons: What’s next on the chopping block?

Keep it simple. That’s been Apple’s design philosophy for ages. Whether it’s buttons or ports, the history of modern Apple design makes it clear that Apple is a company that looks at every product and asks, “Could there be less stuff on this thing?” 

When Steve Jobs announced the original Apple Remote, he displayed a slide comparing it to two typical TV remotes—one with 43 buttons and the other with 45. In contrast, the Apple Remote had six. The third-generation iPod Shuffle was designed with no buttons at all, an extreme decision that led to a rare flip-flop on Apple’s part—the next generation of the Shuffle reverted to the previous design, which offered playback controls. 

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