Fauxficially: A slow start to Google’s war against Apple

Google versus Apple may make for great headlines but that doesn’t make it a real thing. That won’t stop our gallant corps of pundits from trying, though!

Writing for Thrillist, Joe McGauley unhinges his jaw to swallow Google’s marketing whole.

“Apple and Google are officially at war.”

They weren’t at war when Apple started using its own map data. They weren’t at war when Google bought Motorola or sold Nexus phones. They weren’t at war when Steve Jobs declared “thermonuclear war” on Android. No, they’re only now just at war. Officially. Because here comes another phone.

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