Apple’s TV plan has got to be more than the TV app

So, Apple’s getting into the content game.

It’s been much discussed over the past few years, what with Netflix, Amazon, Yahoo, and plenty of others deciding that they want to control not just a platform for delivering video, but the content that streams on it.

Apple has, meanwhile, been slow to join the party, but in the last year or so, it seems to have come around. Rumors pointed to a Dr. Dre series and an app-building reality show, and the company even announced at its iPhone event earlier this fall that it would be the exclusive home to further Carpool Karaoke episodes featuring The Late Late Show’s James Corden.

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