Apple is hoping to give the Apple Watch a holiday boost by partnering with the country’s biggest department stores to put one of its most giftable products on store shelves before Black Friday. Kohl’s is joining Macy’s in selling the Apple Watch at select locations starting this month, according to Fortune, with one key difference: Kohl’s is positioning the watch as a wellness product, not an electronic one.
While Apple’s deal with Macy’s will have more than 180 department stores selling an array of Apple devices, Kohl’s isn’t getting into the consumer electronics business. Instead, the company is going all in with health and fitness products, adding the Apple Watch to a mix of other like-minded active gear, like the new Fitbit lineup.
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