Alibaba smashes its own $14.3 billion record in 15 hours, making it the biggest Singles’ Day sales ever

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UPDATE: Nov. 11, 2016, 3:54 p.m. SGT Alibaba has broken last year's sales record for Singles' Day.

China's biggest e-commerce player announced on Friday at 3:20 p.m. that it passed last year's incredible $14.3 billion sales day already.

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