New movies could be coming to iTunes just days after the theatrical premiere.
Apple is reportedly pressing film studios to make movies available to rent on iTunes just two weeks after they’re released in theaters. According to Bloomberg, Warner Bros., 21st Century Fox, and Universal Pictures are looking into allowing for these earlier home-rentals and are considering striking a deal with Apple to have them on iTunes.
The deal is far from finalized, however, and the movie studios could end up choosing another platform, like Amazon or Google Play, according to the report. So, it sounds like the studios are looking to pick just one platform to exclusively offer earlier rental as a way to secure a better licensing deal.
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