With another quarter of falling iPad sales, there’s a lot of talk these days about what’s up with the iPad. While Apple still sells more than twice as many iPads per quarter as it does Macs, the Mac business generates more revenue and is more stable than the iPad, which has shown year-over-year sales declines for 14 of Apple’s latest 15 financial quarters.
Despite a larger installed base than the Mac, customer-satisfaction scores that are “through the roof” (to use Tim Cook’s phrase), dominance in the high-end tablet market, and increasing sales to first-time iPad buyers, the iPad’s lack of sales momentum leads to a lot of skepticism about its future.
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