Big Data: The Unrecognized Driving Factor in Consumers’ Lives | @CloudExpo #IoT #M2M #BigData #Analytics

Big Data is literally everywhere, and consumers interact with it daily. However, it’s the marketers that recognize the value of such data and use it to perfect the customer experience. Consumers, on the other hand, are often oblivious to their contribution to the mass data that marketers and businesses use to design their products and services. They don’t realize that their phones actually ping location-based data to nearby retailers. Browsing history, social media shares, online transactions, subscriptions, and other online interactions also provide information that marketers use to know more about their consumers.

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