Apple’s new Earth Day videos are the least Apple thing ever

April 20, 2017 Posted By: Leave a comment
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I’m laughing. While watching an Apple video. That’s not normal.

A typical Apple promotional video has a type: Clean, dispassionate, slightly British (thanks Jony Ive) and self-congratulatory. It’s not quirky, whimsical, or funny.

But each of the four short animated stories detailing Apple’s...

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